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There is something that most companies give out as a promotional item. No matter what other things that they use to promote their business, they are sure to have this one their order form. The promotional items that most companies give out are promotional ballpens.

Why do so many companies use ballpens to promote their business? There are a few reasons why they choose ballpens.

Price

One of the biggest reasons that they choose to use ballpens to promote their business is because they are inexpensive. A company can buy a couple gross of ballpens printed wit their name and logo on them, and they don’t have to worry about the breaking the bank.

Usability

Another reason why companies choose promotional ballpens is that they are something that they know will be used. They keep the pens in cups at the office for people to use when they have to fill out forms and they don’t even look twice if someone takes one of the pens back with them.

Portability

Unlike a lot of promotional items, people can carry around a lot of promotional ballpens without having to worry about how heavy their bag is going to be. No matter where the person goes, they can carry a bunch of ballpens along with them.

Now that we know why companies choose promotional ballpens, we’ll look at the different types of people that may be given ballpens and what types of ballpens are good ones to give them.

Clients – if the client is a valued client and that they have been with the company for a while, offering them an executive rollerball is a nice way to thank them for their business and for their loyalty over the years.

If they are a relatively new client that you are just building a professional relationship with, give them a pen that is somewhere in between the executive ballpen and the basic ballpen.

Employees – Depending on how long the employee has been with the company will help a company to know what type of ballpen they are going to get. If the employee has been with the company for a long time, they can be given one of the nicer promotional ballpens that are available. The same thing is if they are retiring soon.

Trade show visitors – For regular trade show visitor who is just going around to the booths and collecting free items that they are going to get, the usual inexpensive ballpen is a good enough item to give out to them.

However, if people are willing to watch a presentation or to sign up for an account, they should be offered something that is nicer.

Promotional ballpens are something that allows companies to choose how much or how little they are going to want to spend on their ballpens. When you are purchasing ballpens, think about your employees and your clients and figure out what other types of ballpens you are going to want to order so that you can present them to people who have given a lot to the company.

Matt Franks is director of Fluid Branding, the UK’s largest supplier of promotional ballpens and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com